COURSE FEATURES

  • Eligibility Any graduate having 5+ years of work experience
  • Course Duration 15 Months
Course Fee: ₹ 80,000
Apply Now

ABOUT THE COURSE

Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.

Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.

Learning Outcomes:

  • Understand the basics of marketing
  • Learn to perform marketing analytics to forecast demand, revenues and profits
  • Learn the global practices of product development and marketing communication strategies
  • Learn to identify market potential and communicate value to customers
  • Learn to make decisions that help to expand globally and create a global brand

COURSE SYLLABUS

  • Semester I

      Code Subject Credits
      S1F01 Foundations of Business Management 4
      S1LA1 Legal Aspects of Business 4
      S2C10 Strategic Management 4
      S2C07 Management Information System 4
      S2C11 Business Analytics 4
      S3C13 Project Management 4

  • Semester II

      Code Subject Credits
      S1C05 Marketing Management 4
      S2C09 Research Methodology and Management Decision 4
      S4M14 Services Marketing 4
      S3W05 Integrated Marketing Communication 4
      S3W06 Product and Brand Management 4
      S3EL4 Marketing Analytics 4

  • Project Term – 3 Months

      S. No Subject Credits
      1 Desk Research 2
      2 Project Work 4

Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 80,000
Installment ₹ 30,000 ₹ 27,500 ₹ 27,500 ₹ 85,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 2,000
Installment $ 1,100 $ 1,100 $ 2,200

Validity

Course Duration Extension Validity
15 Months 6 Months 1 Years 9 Months

Potential Career

A full-fledged course in marketing shall prepare you to take up challenging roles namely:

  • Advertising Manager
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager