Post Graduate Diploma in Management (Executive) - Strategic Marketing

PGDM Executive in Strategic Marketing Management

Being in the industry for a certain number of years gives a person insights into the possible risks and opportunities. MITSDE understands the importance of deriving strategies from a meticulously undertaken research, hence MITSDE has come up with a course on Global Marketing Management for those senior management executives to retouch upon the basics and exploit new technology. MITSDE's Global Marketing Management and Innovation course throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors.

Code Subject Credits
S1F01 Essentials of Business Management 4
S1LA1 Legal Aspects of Business 4
S2C10 Strategic Management 4
PGC01 Management Information System 4
S2C11 Business Analytics 4
S3C13 Project Management 4

Code Subject Credits
S1C05 Marketing Management 4
S2C09 Research Methodology and Management Decision 4
S4M14 Services Marketing 4
S3W05 Integrated Marketing Communication 4
S3W06 Product and Brand Management 4
S3EL4 Marketing Analytics 4

S. No Subject Credits
1 Desk Research 2
2 Project Work 4


Any graduate from a recognised university with minimum 5 years of work experience

Course Duration Extension Validity
15 Months 6 Months 1 Years 9 Months

Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 80,000
Installment ₹ 30,000 ₹ 27,500 ₹ 27,500 ₹ 85,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 2,000
Installment $ 1,100 $ 1,100 $ 2,200

A full-fledged course in marketing shall prepare you to take up challenging roles namely,

  • Advertising Manager
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager