COURSE FEATURES

  • Eligibility Any graduate having 5+ years of work experience
  • Course Duration 15 Months
Course Fee: ₹ 80,000
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ABOUT THE COURSE

Emergence of E-commerce has led to the growth of online retail activities, brought the world retail markets on a single platform, increased the employment opportunities and connected brands with customers all over the world. A degree in Ecommerce retail management will help the learner to grasp the skills required to survive in the digital marketplace and create a niche for their business.

Post Graduate Executive Diploma in E-Commerce & Retail Management is designed with a view of providing working professionals a comprehensive view of E-commerce retailing, an analysis of the E-comm retail environment and exposure to the issues and developments in the industry, for those who wish to define the retail space of tomorrow.

Learning Outcomes:

  • Learn how to grow business online
  • Understand the digital market and strategies to appeal to the markets
  • Learn in-depth digital marketing tools and techniques
  • Understand how to build an online presence, online marketing strategy and the online threats
  • Learn analytical skills to assess risks, forecast growth and profits.

COURSE SYLLABUS

  • Semester I

      Code Subject Credits
      S1F01 Foundations of Business Management 4
      S1LA1 Legal Aspects of Business 4
      S2C10 Strategic Management 4
      S2C07 Management Information System 4
      S2C11 Business Analytics 4
      S3C13 Project Management 4

  • Semester II

      Code Subject Credits
      S2C09 Research Methodology and Management Decision 4
      S3WC1 Retail Management 4
      S3W06 Product and Brand Management 4
      S9DM1 Digital Marketing 4
      S0W11 Packaging and Distribution Management 4
      S3RM5 Marketing Analytics 4

  • Project Term – 3 Months

      S. No Subject Credits
      1 Desk Research 2
      2 Project Work 4

Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 80,000
Installment ₹ 30,000 ₹ 27,500 ₹ 27,500 ₹ 85,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 2,000
Installment $ 1,100 $ 1,100 $ 2,200

Validity

Course Duration Extension Validity
15 Months 6 Months 1 Years 9 Months

Potential Career

The PG Diploma in Retail Management is aimed at preparing you to take advantage of the growing opportunities to make successful careers in retail and related fields.

A plethora of job openings is available in roles namely:

  • Assistant manager
  • Assistant store manager
  • General manager
  • Customer service representative
  • Opearation manager
  • Virtual merchandising manager
  • Sales associates
  • Store manager
  • Area manager
  • Warehouse manager
  • Department manager