Distance Learning Courses

Post Graduate Diploma in Management - Marketing

PGD in Marketing Management

Marketing is the revenue driver of any organization. Giving the right information, in the right form to the right audience is effective marketing. Marketing management is a broad term encompassing various related business domains like business development, lead generation. Marketing management thus refers to various related functions in the life cycle of a product or a service. The field is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.’

The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.

Code Subject Credits
S1C01 Principles of Management 4
S1C02 Indian Economy and Policy 4
S1C03 Business Communication 4
S1C04 Financial Accounting & Analysis 4
S1C05 Marketing Management 4
S1C06 Legal and Business Environment (Micro and Macro) 4

Code Subject Credits
S2C07 Management Information System 4
S2C08 Human Resource Management 4
S2C09 Research Methodology and Management Decision 4
S2C10 Strategic Management 4
S2C11 Business Analyticse 4
S2C12 Business Ethics and Corporate Social Responsibility 4

Code Subject Credits
S3C13 Project Management (PM) 4
S3MM1 Retail Management (RM) 4
S3MM2 Advertisement and Sales Promotion (ASP1) 4
S3MM3 Product and Brand Management (PBM1) 4
PWMI1 Project Work (PW1) 6
- Elective Basket (Select Any One)
4

S3IT8 Information Technology and E - Commerce (ITEC) 4
S3MM6 International Marketing (IM) 4
S3SC4 Inventory Management (IvM) 4
S3SC5 Just in time and lean (JTL) 4
S3OP4 Total Quality Management 4
S3FM7 Investment Planning and Management (IPM) 4
S3HR7 Compensation and Benefits Management (CBM) 4
S3PM4 Industrial Practices and Case Studies (IPCS) 4



Eligibility

  • Course Duration: 18 Months
  • Eligibility: Any Graduate

Course Fee

Fee Option Installment I Installment II Total Fee
Lumpsum - - ₹ 38,000
Installment ₹ 21,000 ₹ 19,000 ₹ 40,000

Course Fee NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 2,600
Installment $ 1,900 $ 900 $ 2,800

Note : Installments need to be paid within 6 month from the date of admission.

A full-fledged course in marketing shall prepare you to take up challenging roles namely,

  • Advertising Manager
  • Advertising Art Director
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager