PGCM Digital Marketing

ABOUT THE COURSE

The world is going digital and so are the businesses. To survive in the changing world, going digital is the only way forward. Businesses are interested in hiring employees having a sound working knowledge of the digital medium to stay ahead of the competition.

The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.

Learning Outcomes

• Learn the latest concepts in digital marketing
• Understand the working of tools used in Digital Marketing
• Learn to create a brand through digital marketing
• Learn how to analyze the trends and design campaigns
• Understand how to become a virtual brand manage

COURSE SYLLABUS

• Semester I

  Code	Subject	Credits
  FS1F01	Foundations of Business Management	4
  FS1LA1	Legal Aspects of Business	4
  FS2C10	Strategic Management	4
  FS2C07	Management Information System	4
  FS0W01	Digital Marketing	4

  Total Credits 20

• Semester II

  Code	Subject	Credits
  FS3W06	Product and Brand Management	4
  FS3W05	Integrated Marketing Communication	4
  FS2SS2	SEO & SEM	4
  FS3El5	Social Media Marketing	4
  FS2SF2	Social Media Analytics & Future Trends	4
  PWPGC	Project Work	6

  Total Credits 26
Total Cumulative Credits 46
Note :

• The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
• Exams would be conducted during the January and July exam cycles.
• Students will have to attempt all the components in the Learning Management System and submit FOUR Quizzes (15 marks each) for each subject.
• Internal Examinations carry 60% marks (4 Quizzes of 15 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).