PGCM - Digital Marketing

PGCM Digital Marketing

With the upcoming era of ‘New Normal’, going digital is the way forward. Companies are now relying on the digital platforms for all their needs. This paradigm shift has led to a boom in the field of Digital Marketing. In this course you will learn to be digital marketers and create engaging & yielding campaigns for targeted buyer personas putting you ahead of the race!

What you will Learn:

1] Learn the latest concepts in digital marketing: Learn about the latest industry trends and become a trendsetter to get an edge over the competition.

2] Channels of marketing: Understand the importance of each medium of communication and choose the best one for your targeted audience.

3] How to create brand through digital marketing: Brand is the ability of the business to be remembered by the customers for repeated buying. Creating an impact on the minds of customers through digital marketing is the need of the hour.

4] How to analyze the trends and design campaigns: Through analytics tools learn how to forecast future trends to get an edge over the competition.

5] Become a virtual brand manager: Apply the teachings of this course such as SEO, SEM, Social Media Marketing, Marketing analytics to become the most sought after digital marketer who builds brands.

Code Subject Credits
FS1F01 Foundations of Business Management  4
FS1LA1 Legal Aspects of Business 4
FS2C10 Strategic Management 4
FS2C07 Management Information System 4
FS0W01 Digital Marketing 4

Code Subject Credits
FS3W06 Product and Brand Management 4
FS3W05 Integrated Marketing Communication  4
FS3El5 Social Media Marketing 4
FS2SF2 Social Media Analytics & Future Trends 4
PWPGC Project Work 6

Any Graduate

Course Duration Extension Validity
1 Year 6 Months 1 Year 6 Months

Fee Structure

Fee Option Installment I Installment II Total Fee
Lumpsum ₹ 49,000
Installment ₹ 30,000 ₹ 25,000 ₹ 55,000

* Study Material will provided to the students in the form of hard copy of books, but the students who opt for soft copy only of the books will be eligible for a discount of Rs. 2500/- in their tution fees.

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 1,900
Installment $ 1,200 $ 900 $ 2,100

Successful completion of the program will ready you to pursue multiple roles in Digital Marketing, across various domains. Few exceptional job prospects are,

  • Digital marketing executive
  • Digital marketing manager
  • Content writing executive
  • Content manager
  • SEO manager
  • Social Media manager
  • Digital marketing specialist
  • Acquisition manager