PGCM - Digital Marketing
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Category
Post Graduate Certificate in Management
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Course Fee
₹ 49,000/-
With the upcoming era of ‘New Normal’, going digital is the way forward. Companies are now relying on the digital platforms for all their needs. This paradigm shift has led to a boom in the field of Digital Marketing. In this course you will learn to be digital marketers and create engaging & yielding campaigns for targeted buyer personas putting you ahead of the race!
What you will Learn:
1] Learn the latest concepts in digital marketing: Learn about the latest industry trends and become a trendsetter to get an edge over the competition.
2] Channels of marketing: Understand the importance of each medium of communication and choose the best one for your targeted audience.
3] How to create brand through digital marketing: Brand is the ability of the business to be remembered by the customers for repeated buying. Creating an impact on the minds of customers through digital marketing is the need of the hour.
4] How to analyze the trends and design campaigns: Through analytics tools learn how to forecast future trends to get an edge over the competition.
5] Become a virtual brand manager: Apply the teachings of this course such as SEO, SEM, Social Media Marketing, Marketing analytics to become the most sought after digital marketer who builds brands.
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- Internal exams carry a weightage of 30%. It would be conducted by taking one assignment per subject.
- External examinations carry 70% weightage (passing criteria for both exam / assignments is 50/100).
Any Graduate
| Course Duration | Extension | Validity |
| 1 Year | 6 Months | 1 Year 6 Months |
Fee Structure
| Fee Option | Installment I | Installment II | Total Fee |
| Lumpsum | ₹ 49,000 | ||
| Installment | ₹ 30,000 | ₹ 25,000 | ₹ 55,000 |
* Study Material will provided to the students in the form of hard copy of books, but the students who opt for soft copy only of the books will be eligible for a discount of Rs. 2500/- in their tution fees.
Fee Structure For NRI Students
| Fee Option | Installment I | Installment II | Total Fee |
| Lumpsum | - | - | $ 1,900 |
| Installment | $ 1,200 | $ 900 | $ 2,100 |
- Alumni– up to 25% in course fees.
- Defence personnel- up to 30% in course fees.
- Specially Abled- up to 20% in course fees.
- Installment needs to be paid within 3 months from the date of admission.
- Students are required to pay additional exam fee per exam per attempt.
Successful completion of the program will ready you to pursue multiple roles in Digital Marketing, across various domains. Few exceptional job prospects are,
- Digital marketing executive
- Digital marketing manager
- Content writing executive
- Content manager
- SEO manager
- Social Media manager
- Digital marketing specialist
- Acquisition manager