ABOUT THE COURSE

Marketing is a field that is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.

The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.

Learning Outcomes:

  • Develop analytical skills to forecast market movement, competitor strategies and growth rate
  • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix
  • Evaluate and strategize according to the ethical and environmental scenario
  • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges
  • Learn the tools and techniques of Digital Marketing

COURSE SYLLABUS

  • Semester I

      Code Subject Credits
      S1C01 Principles of Management 4
      S1C02 Indian Economy and Policy 4
      S1C03 Business Communication 4
      S1C15 Accounting for Managers 4
      S1C05 Marketing Management 4
      S1C06 Legal and Business Environment (Micro and Macro) 4
  • Semester II

      Code Subject Credits
      S2C07 Management Information System 4
      S2C08 Human Resource Management 4
      S2C09 Research Methodology and Management Decision 4
      S2C10 Strategic Management 4
      S2C11 Business Analytics 4
      S2C16 Financial Management 4
  • Semester III

      Code Subject Credits
      S3C13 Project Management 4
      S0W01 Digital Marketing 4
      S3W05 Integrated Marketing Communication 4
      S3W06 Product and Brand Management 4
      S0W11 Packaging and Distribution Management 4
      - Elective Basket (Select Any One)
      4
  • Elective Basket (Select Any One)

      S3EL3 HR Analytics 4
      S3EL4 Marketing Analytics 4
      S3LSC1 Supply Chain Analytics 4
      S3FM4 Financial Analytics 4
  • Project Term – 3 Months

      S. No Subject Credits
      1 Desk Research 2
      2 Project Work 4
Fee Structure

Fee Option Installment I Installment II Installment III Total Fee
Lumpsum - - - ₹ 72,000
Installment ₹ 25,000 ₹ 28,500 ₹ 28,500 ₹ 82,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 1,800
Installment $ 1,000 $ 1,000 $ 2,000

Validity

Course Duration Extension Validity
21 Months (18 + 3 months project work) 6 Months 2 Years 3 Months

Potential Career

A full-fledged course in marketing shall prepare you to take up challenging roles namely:

  • Advertising Manager
  • Advertising Art Director
  • Market Research Manager
  • Marketing Manager
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager
  • Brand Manager