COURSE FEATURES

  • Eligibility Any graduate
  • Course Duration 12 Months
Course Fee: ₹ 49,000
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ABOUT THE COURSE

The world is going digital and so are the businesses. To survive in the changing world, going digital is the only way forward. Businesses are interested in hiring employees having a sound working knowledge of the digital medium to stay ahead of the competition.

The Post Graduate Certificate in Digital Marketing provides the opportunity to become the expert as required by the businesses today and to update and upskill yourself. In this course, you will receive clear guidance on how to implement digital marketing tools and techniques and will equip you with concrete skills to apply at your workplace.

Learning Outcomes

  • Learn the latest concepts in digital marketing
  • Understand the working of tools used in Digital Marketing
  • Learn to create a brand through digital marketing
  • Learn how to analyze the trends and design campaigns
  • Understand how to become a virtual brand manage

COURSE SYLLABUS

  • Semester I

      Code Subject Credits
      FS1F01 Foundations of Business Management  4
      FS1LA1 Legal Aspects of Business 4
      FS2C10 Strategic Management 4
      FS2C07 Management Information System 4
      FS0W01 Digital Marketing 4

  • Semester II

      Code Subject Credits
      FS3W06 Product and Brand Management 4
      FS3W05 Integrated Marketing Communication  4
      FS2SS2 SEO & SEM 4
      FS3El5 Social Media Marketing 4
      FS2SF2 Social Media Analytics & Future Trends 4
      PWPGC Project Work 6

Fee Structure

Fee Option Installment I Installment II Total Fee
Lumpsum ₹ 49,000
Installment ₹ 30,000 ₹ 25,000 ₹ 55,000

Fee Structure For NRI Students

Fee Option Installment I Installment II Total Fee
Lumpsum - - $ 1,900
Installment $ 1,200 $ 900 $ 2,100

Validity

Course Duration Extension Validity
1 Year 6 Months 1 Year 6 Months

Potential Career

Successful completion of the program will ready you to pursue multiple roles in Digital Marketing, across various domains. Few exceptional job prospects are:

  • Digital marketing executive
  • Digital marketing manager
  • Content writing executive
  • Content manager
  • SEO manager
  • Social Media manager
  • Digital marketing specialist
  • Acquisition manager