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ABOUT
THE
COURSE
Understanding the potential risks after thorough market research and deriving marketing strategies that stand the test of global competition requires years of experience and expertise.
Post Graduate Executive Program in Strategic Marketing throws light on evolving market trends, upcoming disruptive technology, new business models and their interaction with the other environmental factors. It prepares the learner to stand the test of time through expert guidance and an updated curriculum. The course is designed to make the learners see the big picture and align the marketing strategies to organizational goals for long-term sustainability and success.
Unique Pedagogy
MITSDE's distance learning programs are meticulously designed to bridge the skills gap for working professionals. Our curriculum is constantly updated to reflect the latest trends in management, industry requirements, dynamic business environments, and burgeoning technological advancements. The PG programs are co-created with industry experts and subject matter authorities, ensuring content aligns with real-world applications. You have access to interactive tools, e-books, multimedia content, and comprehensive reference materials.
Academic Partnerships
MITSDE partners with renowned institutions like Project Management Institute (PMI), Harvard Business School Publishing, Employability Life, British Council - English Score, IMC Dubai, and more to infuse your learning with global expertise, practice industry best practices and unlock career possibilities. These collaborations expand your horizons, ensuring you graduate with a competitive edge on the international stage.
Expert Faculty
The MITSDE faculty consists of several academic luminaries and seasoned industry experts, ensuring you receive a well-rounded education grounded in real-world application. These experts actively engage with students through interactive webinars and doubt-solving sessions. This direct interaction bridges the gap between theory and practice, giving you the opportunity to ask questions, clarify concepts, and gain valuable insights directly from professionals at the forefront of your chosen field.
Learning
Outcomes
COURSE SYLLABUS
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1F01 | Foundations of Business Management | 4 |
| 2 | S1LA1 | Legal Aspects of Business | 4 |
| 3 | S2C10 | Strategic Management | 4 |
| 4 | S2C07 | Management Information System | 4 |
| 5 | S2C11 | Business Analytics | 4 |
| 6 | S3C13 | Project Management | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1C05 | Marketing Management | 4 |
| 2 | S2C09 | Research Methodology and Management Decision | 4 |
| 3 | S9DM1 | Digital Marketing Strategies | 4 |
| 4 | S3W05 | Integrated Marketing Communication | 4 |
| 5 | S3W06 | Product and Brand Management | 4 |
| 6 | S3EL4 | Marketing Analytics | 4 |
Project Term – 3 Months
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
| S.No | Code | Credits |
|---|---|---|
| 1 | Desk Research | 2 |
| 2 | Project Work | 4 |
Program
Fees
₹ 90,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Lumpsum
- -
- -
- -
Course fee - Installment
- ₹ 30,000 /-
- Within 3 months - ₹ 32,500 /-
- Within 6 months - ₹ 32,500 /-
- Students are required to pay additional exam fee per exam per attempt. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
On completion of the course, you can be hired in various sectors in exciting roles namely:
- Advertising Manager
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
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