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About
The
Program
Marketing is a field that is sparkling with opportunities due to various transformations in the trade scenario, owing to the recent digital explosion. It is a rewarding field for candidates with a flair for business. Rightly said, ‘You can’t sell anything if you can’t tell anything.
The PG Diploma in Marketing Management course trains you in product development and design, brand and product management, marketing services, managing customer and business relationships, franchising. The course also introduces and equips you with concepts of ever-evolving digital marketing. It involves marketing mainly on the internet, mobile phones, display advertising.
Unique Pedagogy
MITSDE's distance learning programs are meticulously designed to bridge the skills gap for working professionals. Our curriculum is constantly updated to reflect the latest trends in management, industry requirements, dynamic business environments, and burgeoning technological advancements. The PG programs are co-created with industry experts and subject matter authorities, ensuring content aligns with real-world applications. You have access to interactive tools, e-books, multimedia content, and comprehensive reference materials.
Academic Partnerships
MITSDE partners with renowned institutions like Project Management Institute (PMI), Harvard Business School Publishing, Employability Life, British Council - English Score, IMC Dubai, and more to infuse your learning with global expertise, practice industry best practices and unlock career possibilities. These collaborations expand your horizons, ensuring you graduate with a competitive edge on the international stage.
Expert Faculty
The MITSDE faculty consists of several academic luminaries and seasoned industry experts, ensuring you receive a well-rounded education grounded in real-world application. These experts actively engage with students through interactive webinars and doubt-solving sessions. This direct interaction bridges the gap between theory and practice, giving you the opportunity to ask questions, clarify concepts, and gain valuable insights directly from professionals at the forefront of your chosen field.
Learning
Outcomes
Course Syllabus
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S1C01 | Principles of Management | 4 |
| 2 | S1C02 | Indian Economy and Policy | 4 |
| 3 | S1C03 | Business Communication | 4 |
| 4 | S1C15 | Accounting for Managers | 4 |
| 5 | S1C05 | Marketing Management | 4 |
| 6 | S1C06 | Legal and Business Environment (Micro and Macro) | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S2C07 | Management Information System | 4 |
| 2 | S2C08 | Human Resource Management | 4 |
| 3 | S2C09 | Research Methodology and Management Decision | 4 |
| 4 | S2C10 | Strategic Management | 4 |
| 5 | S2C11 | Business Analytics | 4 |
| 6 | S2C16 | Financial Management | 4 |
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S3C13 | Project Management | 4 |
| 2 | S0W01 | Digital Marketing | 4 |
| 3 | S3W05 | Integrated Marketing Communication | 4 |
| 4 | S3W06 | Product and Brand Management | 4 |
| 5 | S0W11 | Packaging and Distribution Management | 4 |
| 6 | - | Elective Basket (Select Any One) | 4 |
Elective Basket (Select Any One)
| S.No | Code | Subject | Credits |
|---|---|---|---|
| 1 | S3EL3 | HR Analytics | 4 |
| 2 | S3EL4 | Marketing Analytics | 4 |
| 3 | S3LSC1 | Supply Chain Analytics | 4 |
| 4 | S3FM4 | Financial Analytics | 4 |
Project Term – 3 Months
- The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
- Exams would be conducted during the January and July exam cycles.
- All the Exams at MITSDE (Internal & External) are in the form of Multiple Choice Questions.
- Student will have to attempt all the components in the Learning Management System and submit TWO Quizzes (30 marks each) for each subject.
- Internal Examinations carry 60% marks (2 Quizzes of 30 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).
| S.No | Code | Credits |
|---|---|---|
| 1 | Desk Research | 2 |
| 2 | Project Work | 4 |
Program
Fees
₹ 72,000 /-
Fees Options
- Installment 1
- Installment 2
- Installment 3
Course fee - Lumpsum
- -
- -
- -
Course fee - Installment
- ₹ 25,000 /-
- Within 3 months - ₹ 28,500/-
- Within 6 months - ₹ 28,500/-
- Students are required to pay additional exam fee per exam per attempt. For Installments
- First Installment needs to be paid at the time of admission.
- Second Installment needs to be paid within 3 months from the date of admission.
- Third Installment needs to be paid within 6 months from the date of admission
| S.No | Course Duration | Extension | Validity |
|---|---|---|---|
| 1 | 21 Months (18 + 3 months project work) | 6 Months | 2 Years 3 Months |
A full-fledged course in marketing shall prepare you to take up challenging roles namely:
- Advertising Manager
- Advertising Art Director
- Market Research Manager
- Marketing Manager
- Digital Marketing Manager
- Public Relations Manager
- Business Development Manager
- Brand Manager
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