PGCM Business Analytics

ABOUT THE COURSE

Bringing value to stakeholders of the company by analyzing the data to propel the business towards growth is what Business Analytics is all about.

Knowledge of analytical tools and techniques, data visualization techniques, forecasting methods and analyzing business processes is the required skill set for a successful business analyst.

Post Graduate Certificate Program Management in Business Analytics is designed in such a way that you will get expertise in the latest Business Analytics tools and techniques. This course will train you in a practical manner with real-world case studies, ensuring that you are market ready. Throughout the course, you will receive clear guidance on how to implement analytical techniques and this course will demystify data analysis and will equip you with concrete skills to apply at your workplace.

Learning Outcomes

• To quantify business values by using Statistical Tools & Techniques
• Data mining techniques for mining and analyzing of raw data to discover interesting patterns, extract useful knowledge, and support decision-making.
• Gain detailed insight via various data interpretation & data visualization techniques.
• Predictive modelling technique which help the business to predict the future market trends using historical data.
• Application of analytics in various domains such as HR, Finance, Marketing & Supply chain.

COURSE SYLLABUS

• Semester I

  Code	Subject	Credits
  FS1F01	Foundations of Business Management (HR, Marketing, Finance & Operations)	4
  FS1LA1	Legal Aspects of Business	4
  FS2C10	Strategic Management	4
  FS2C07	Management Information System	4
  FS2C11	Business Analytics	4

  Total Credits 20

• Semester II

  Code	Subject	Credits
  FS2DB1	Data Mining for Business Analytics	4
  FS3EL6	Predictive Modeling	4
  FS3FM4	Financial Analytics	4
  FS3EL4	Marketing Analytics	4
  FS3LSC1	Supply Chain Analytics	4
  PWPGC	Project Work	6

  Total Credits 26
Total Cumulative Credits 46
Note :

• The above course curriculum is subject to revision as per AICTE guidelines from time to time and as per industry updates.
• Exams would be conducted during the January and July exam cycles.
• Students will have to attempt all the components in the Learning Management System and submit FOUR Quizzes (15 marks each) for each subject.
• Internal Examinations carry 60% marks (4 Quizzes of 15 Marks each) and External Proctored Exam carry 40% weightage (passing criteria for both internal & external exam is 50%).