Functions of Marketing Management in an Organization

Management is the art of getting the requisite work done efficaciously. It includes planning, organizing, staffing, directing, and controlling to ensure proper functioning of an organization. Whereas, marketing refers to ascertaining and transmuting consumer needs into goods and services. Hence, …

How effectual marketing management guarantees success

Marketing management is an intricate process that entails choosing the target market and satisfying the customers’ needs by planning, promoting, generating, and distributing services and products of top-quality. Marketing management is a wide term. It lays emphasis on domains such …