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Managing E-Business
Chapter I
Introduction to E-Business
1.1 What is E-Business?
1.2 What are the Benefits?
 
1.2.1 Create Cost-savings and Operational Efficiencies
1.2.2 Create Additional Revenue
1.2.3 Reach more Customers and Markets
1.2.4 Improve Marketing and Promotions
1.2.5 Meet the Needs and Expectations of Customers and Suppliers
1.2.6 Concentrate on the Things that Matter
1.2.7 Make it Easier for People to Do Business With You
1.2.8 The Cost of not Being There
1.2.9 Play on a Level Playing Field
1.2.10 Help Meet Business Goals
1.3 Difference between E-Business & E-Commerce
1.4 Internet Challenges in E-Business
1.5 E-Business Scene in India
  Summing Up
  Self-assessment
 
Chapter II
Getting Started with E-Business
2.1 Getting the Equipment and Software
 
2.1.1 Windows Personal Desktop Computer (or PC)
2.1.2 Linux personal Desktop Computer (or Linux PC)
2.1.3 The Software
2.1.4 Researching your Computer Needs - What to Do
2.1.5 Questions to Ask
2.2 Getting Connected
 
2.2.1 Which Connection Speed is Right for your Business?
2.3 Getting E-mail and a Domain Name
 
2.3.1 Choosing an E-mail Address
2.3.2 Choosing Domain Name
2.3.3 How to Apply for a Domain Name
2.3 Getting Training
2.4 Which Business to Chose
2.5 Designing the Content
2.6 Driving the Traffic to your Business
2.7 Processing the Payments
 
2.7.1 Payment Services
2.7.2 Payment Services Costs
2.7.3 Order Fulfillment
2.7.4 E-business Services Providers
  Summing Up
  Self-assessment
 
Chapter III
Planning for E-Business
3.1 How to Plan
3.2 Researching the Opportunities
 
3.2.1 Banking
3.2.2 Communications
3.2.3 Customer Relationship Management
3.2.4 Distribution and Logistics
3.2.5 Exporting
3.2.6 Marketing and Promotion
3.2.7 Purchasing office Supplies
3.2.8 Managing Supply-chains
3.2.9 Research and Development
3.2.10 Staff Training
3.2.11 Doing Business with Government
3.3 Key Planning Issues to Consider
 
3.3.1 Innovation and Imagination
3.3.2 Integration with Existing Office Systems
3.3.3 Developing a Healthy E-business Culture
3.3.4 Security
3.3.5 Knowledge Management
3.3.6 Estimating the Budget
3.4 What Level of E-business is Right for you?
 
3.4.1 Identify the Aims of your E-business
3.4.2 Identify your Target Audience
3.4.3 Select the Appropriate Level of E-business
3.5 Writing your E-business Plan
  Summing Up
  Self-assessment
 
Chapter IV
Developing E-Business
4.1 Technical Issues
 
4.1.1 Should the Contents of the Website be Held in a Database?
4.1.2 Database Security
4.1.3 Should the Website be the Central Source of Information for Everyone?
4.1.4 What Type of Internet Connection do you Need?
4.1.5 Powering and Hosting your Website
4.2 Choosing and Preparing Contents
4.3 What Do you Want Users to Do?
4.4 Designing and Marketing Website
 
4.4.1 Marketing your Website
4.4.1 Designing your Website
4.5 E-commerce - Selling via your Website
4.6 Maintenance Considerations
4.7 Developing the Website
  Summing Up
  Self-assessment
 
Chapter V
Security Issues and Solutions
5.1 Why Be Secure?
5.2 Where Do I Start?
 
5.2.1 What Part of My Business is at Risk?
5.2.2 What is Most Important to My Customers, Business Partners and Suppliers?
5.2.3 What Security Promises do I Want/Need to Make to My Customers, Business Partners and Suppliers?
5.2.4 What are the Sources of Threats to My Information Systems?
5.2.5 Are these Threats Real?
5.2.6 How do I Know Who Is Accessing My Information?
5.3 What Can I do?
 
5.3.1 The Security Program Lifecycle
5.3.2 Who will Administer and Manage the Process?
5.3.3 Who Should be Authorised to Access Data?
5.3.4 How Do I Keep Track of Everything?
5.4 Key Issues
 
5.4.1 Email and Communication Security
5.4.2 Network Security: Modems and Remote Access
5.4.3 Virus Protection
5.4.4 Firewalls
5.4.5 Back-up and Recovery
5.4.6 Incident Response
5.5 Top Ten E-security Tips
  Summing Up
  Self-assessment
 
Chapter VI
Organizing and Controlling E-Business
6.1 Who Does the Managing?
6.2 Maintaining E-Business Systems
6.3
6.3.1 Website Content Maintenance
6.3.2 Quality Assurance
6.3.3 Making Improvements
6.3.4 Technical Maintenance
6.3.5 Managing the Maintenance System
6.4 Internal Policies and Guidelines
6.5 Budgeting for Maintenance
6.6 Controlling the Risks
6.7 Legal Issues
6.8 Spam and Ethical E-marketing
  Summing Up
  Self-assessment
 
Chapter VII
Evaluating E-Business
7.1 Evaluating your E-Business
 
7.1.1 Identify What to Evaluate
7.1.2 Determine How to Evaluate
7.1.3 Analyse Results and Take Action
7.1.4 Determine Who Does the Evaluation and When
7.2 Procurement over the Internet
7.3 Managing the Supply-chain and Logistics
 
7.3.1 About Supply Chains
7.3.2 Collaboration
7.3.3 The Internet
7.3.4 Standards
7.3.5 Global Supply-chains
7.4 Putting your Catalogue Online
 
7.4.1 About E-catalogues
7.4.2 E-catalogues Versus Hard-copy Catalogues
7.4.3 Setting up an E-catalogue
7.4.4 Is an E-catalogue Right for You?
7.4.5 The Challenges
7.5 E-marketplaces
7.6 Exporting
  Summing Up
  Self-assessment
 
Chapter VIII
Managing Channel Conflict in E-Business
8.1 Introduction
8.2 Electronic Channels
8.3 Channel Conflict
 
8.3.1 The Traditional View
8.3.2 A Novel Perspective
8.4 Conflict Management Strategies
 
8.4.1 Pricing
8.4.2 Distribution
8.4.3 Promotion
8.4.4 Product
8.4.5 Communication and Coordination
8.5 Discussion
 
8.5.1 Managerial Implications
8.5.2 Future Studies
8.5.3 Case Studies
  Summing Up
  Self-assessment
 
Chapter IX
Managing E-Business Continuity
9.1 Introduction
9.2 The E-Business Continuity Model
 
9.2.1 E-Business Discontinuity
9.2.2 Risk Factors
9.2.3 Triggers of Discontinuity
9.3 Research Design
 
9.3.1 System Scalability
9.3.2 Customer Behaviors as a Trigger
9.3.3 Research Questions
9.4 Method
9.5 Data Analysis and Results
9.6 Discussions and Conclusions
  Summing Up
  Self-assessment
 
Chapter X
Emerging Technologies and Trends
10.1 The emerging Trends
 
10.1.1 Richer Customer Experience
10.1.2 New Working Practices
10.1.3 Supply Chain Efficiencies
10.1.4 Management of Information and Knowledge
10.1.5 Security
10.1.6 Mobility and Wireless Communications
10.1.7 Technology
10.2 Key Opportunities
10.3 Leveraging Technology Evolution
10.4 Standing in the Way?
10.5 Moving Forward
10.6 Emerging Technological Trends Affecting E-Business
 
10.6.1 E-Customer Relationship Management
10.6.2 SMS (Text Messaging)
10.6.3 Third Generation – 3G Mobile Devices
10.6.4 GPRS
10.6.5 Wearable Devices
10.6.6 Network Issues
  Summing Up
  Self-assessment
 
 
 
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