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International Marketing

Introduction to International Marketing
1.1	Introduction
1.2	Definition of Marketing
1.3	Understanding Strategic Marketing
1.4	Post Modern Era of Marketing
1.5	Global Marketing
1.6	Marketing Evolving Stages
1.7	Factors Led for Internationalisation
1.8	The International Product Trade Cycle
1.9	Orientation of Management
1.10	Market Forces and Development
	Summing Up
	Self-assessment

The Marketing Environment
2.1	Introduction
2.2	Strategic Planning and the Marketing Process
2.3	Consumer Behaviour
2.4	Behavioural Intention
2.5	The Family Life Cycle
2.6	Family Decision Making
2.7	Culture
2.8	The Means-End Chain
2.9	Organisational buyers
	Summing Up
	Self-assessment

Chapter III

The Economic Environment
3.1	Introduction
3.2	Economic Marketing Overview
3.3	The Global Economy
3.4	Balance of Payments
3.5	The Nature of Economy
3.6	The World Bank Classification
3.7	Infrastructure
	Summing Up
	Self-assessment

The Cultural Environment
4.1	Introduction
4.2	The Self-reference Criterion (SRC)
4.3	The Elements of Culture
4.4	Religion
	Summing Up
	Self-assessment

Market Entry Strategies
5.1	Introduction
5.2	Entry Strategies
5.3	Piggybacking
5.4	Foreign Production
5.5	Export Processing Zones (EPZ)
5.6	Special Features of Commodity Trade
	Summing Up
	Self-assessment

A Competitive Analysis and Strategy
6.1	Introduction
6.2	Competition Analysis
6.3	Strategies for Success
	Summing Up
	Self-assessment

Chapter VII

Product Decisions
7.1	Introduction
7.2	Product Design
7.3	Production Decisions
7.4	Physical Product
7.5	Product Strategies
	Summing Up
	Self-assessment

Chapter VIII

Pricing and Financing
8.1	Introduction
8.2	Pricing Products
8.3	Inflation
8.4	Financing of Exports
8.5	Export Credit Guarantee Fund
8.6	Confirming Houses (and Export Houses)
8.7	Currency Transactions
	Summing Up
	Self-assessment

Distribution Decisions
9.1	Introduction
9.2	Role of Government
9.3	International Merchant/Agent
9.4	Market Strategy
9.5	East Africa Horticulture Marketing
9.6	Selection of Crops
9.7	Regional Services
9.8	Penalties
	Summing Up
	Self-assessment

Promotion Decisions
10.1	Introduction
10.2	Campaign Design
10.3	Campaign Scheduling
	Summing Up
	Self-assessment

Global Marketing Logistics – Access and Documentation
11.1	Introduction
11.2	Types of Duties
11.3	International Trade
11.4	Export Contracts
11.5	Special Trade Terms in Export Sales
11.6	Export Documentation
11.7	Official Documents
11.8	Insurance Documents
11.9	Transport Documents
11.10	Financial and Financing Documents
11.11	Export Financing
11.12	The Doctrine of Strict Compliance
	Summing Up
	Self-assessment

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