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Corporate Communication

Chapter I
Understanding Communication: the Definitions, the Process and the Elements
1.1 Meaning of Communication
1.2 Definitions of Communication
1.3 Process of Communication
1.4 Business Communication
  Summing Up
  Self-assessment
 
Chapter II
Communicated Meanings and their Problems
2.1 Introduction
2.2 Conventions of Meaning
2.3 Problems in Conventions of Meaning
 
2.3.1 Mis-communicated Instructions
2.3.2 Denotations and Connotations
2.4 Perception of Reality
2.5 Problems in Perception of Reality
 
2.5.1 Abstracting
2.5.2 Inferring
2.6 Values, Attitudes, and Opinions
2.7 Problems Regarding Values, Attitudes, Opinions
  Summing Up
  Self-assessment
 
Chapter III
Nature, Scope and Importance of Communication
3.1 Introduction
3.2 Nature of Communication
3.3 Scope of Communication
3.4 Purpose of Corporate Communication
3.5 Principles for Effective Corporate Communication
3.6 Importance of Communication
3.7 Communication as “Lifeblood” of an Organisation
 
3.7.1 Internal Communication
3.7.2 External Communication
3.8 Benefits of Effective Communication
3.9 Communication as a Valuable Job Requirement
  Summing Up
  Self-assessment
 
Chapter IV
Non-verbal Communication
4.1 Introduction
4.2 Communicating with Appearance
4.3 Communicating with Body Language
 
4.3.1 Facial Expressions
4.3.2 Gestures, Postures, and Movements
4.3.3 Smell and Touch
4.3.4 Sound
4.4 How Silence, Time, and Space Communicate
 
4.4.1 Silence
4.4.2 Time
4.4.3 Space
  Summing Up
  Self-assessment
 
Chapter V
Cross-cultural Communication
5.1 Introduction
5.2 Cross-cultural Communication
5.3 Improving Cross-cultural Communication
 
5.3.1 Maintaining Similarity
5.3.2 Emphasise Descriptions
5.3.3 Empathy
5.3.4 Working Hypothesis
5.4 Communicating Internationally
  Summing Up
  Self-assessment
 
Chapter VI
Barriers to Communication
6.1 Introduction
6.2 Wrong Choice of Medium
6.3 Types of Barriers to Communication
6.4 Physical or Mechanical Barriers
 
6.4.1 Defects in the medium
6.4.2 Noise
6.4.3 Time and Distance
6.4.4 Defects in the Organisation's Communication System
6.5 Semantic or Language Barriers
 
6.5.1 Different Comprehension of Reality
6.6 Personal Socio-Psychological Barriers
6.7 Socio-Psychological Barriers
 
6.7.1 Self-centred Attitudes of Interest
6.7.2 Sense of Belonging to a Group
6.7.3 Self image
6.7.4 Selective Perception of Information Content
6.7.5 Defensive Behaviour
6.7.6 Filtering of Message
6.7.7 Status Consciousness
6.7.8 Resistance to Change
6.7.9 Closed Mind
6.7.10 Poor Communication Skills
6.7.11 State of Health Conditions
6.8 Cross-cultural Barriers
 
6.8.1 National Character
6.8.2 Language
6.8.3 Values and Norms of Behaviour
6.8.4 Social Relationships
6.8.5 Concept of Time
6.8.6 Concept of Space
6.8.7 Thought Processes
6.8.8 Non -verbal Communication
6.8.9 Para/language
6.8.10 Perception
6.9 Remedies
 
6.9.1 Follow-ups and Feedback
6.9.2 Keeping the Channel in Good Working Condition
6.9.3 Timing
6.9.4 Attention to Language (Semantic and Language Barriers)
6.9.5 Removal of Personal Barriers
  Summing Up
  Self-assessment
 
Chapter VII
The Seven C's of Effective Communication
7.1 Introduction
7.2 Completeness
 
7.2.1 Provide All the Necessary Information
7.2.2 Answer All Questions Asked
7.2.3 Give Something Extra, When Desirable
7.3 Conciseness
 
7.3.1 Eliminate Wordy Expressions
7.3.2 Include Only Relevant Material
7.3.3 Avoid Unnecessary Repetitions
7.4 Consideration
 
7.4.1 Focus on “You” Instead of “I” or “We”
7.4.2 Show Audience Benefit or Interest in the Receiver
7.4.3 Emphasise Positive, Pleasant Facts
7.5 Concreteness
 
7.5.1 Use Specific Facts and figures
7.5.2 Put Action in Your Verbs
7.5.3 Choose Vivid, Image-Building Word
7.5.4 Sensory Appeal
7.6 Clarity
 
7.6.1 Comparisons
  Choose Precise, Concrete and Familiar Words
  Construct Effective Sentences and Paragraphs
7.7 Courtesy
 
7.7.1 Be Sincerely Tactful, Thoughtful, and Appreciative
7.7.2 Thoughtfulness and Appreciation
7.7.3 Choose Non-discriminatory Expressions
7.8 Correctness
 
7.8.1 Use the Right Level of Language
7.8.2 Check Accuracy of Figures, Facts, and Words
  Summing Up
  Self-assessment
 
Chapter VIII
Communication as a Management Tool
8.1 Introduction
8.2 Communication as a Tool for Management
8.3 Management Function as a Communication Process
 
8.3.1 Planning
8.3.2 Organisation
8.3.3 Control
8.3.4 Direction
8.3.5 Co-ordination
8.4 Communication with Employees
 
8.4.1 Recruitment
8.4.2 Orientation
8.4.3 Operation
8.4.4 Individual appraisal
8.4.5 Personal Safety
8.4.6 Discipline
8.5 Management through Communication
  Summing Up
  Self-assessment
 
Chapter IX
Presentation Skills (Public Speaking)
9.1 Introduction
9.2 Speaking to an Audience
9.3 Preparing a Presentation
9.4 Achieving Clarity and Impact
9.5 Using Visuals
9.6 Arranging the Room
9.7 Tips and Techniques
9.8 Presentation Planning Checklis
 
9.8.1 Presentation
9.8.2 Delivery
9.8.3 Appearance
9.8.4 Visual Aids
9.9 Understanding Presentation Aspects
 
9.9.1 Making Technical Talk Interesting
9.9.2 Preparation
9.9.3 Research
9.9.4 Organising Your Material
9.9.5 Delivering Your Presentation
  Summing Up
  Self-assessment
 
Chapter X
Running Effective Meetings
10.1 Introduction
10.2 The Importance of Preparation
10.3 Running Effective Meetings
10.4 Managing a Meeting
10.5 Issuing Minutes
10.6 Preparation of a Meeting
 
10.6.1 Agenda
10.7 Conducting a Meeting
 
10.7.1 Code of Conduct
10.7.2 Matching Method to Purpose
10.7.3 Support
10.8 Responding to Problems
  Summing Up
  Self-assessment
 
Chapter XI
Business Letters
11.1 Introduction
11.2 Importance of Business Letters
11.3 Qualities of Good Business Letters
 
11.3.1 Clarity
11.3.2 Truthfulness
11.3.3 Completeness
11.4.4 Conciseness
11.4.5 Courtesy
11.4.6 Convincingness
11.4.7 Cleanliness
11.4.8 Coherence
11.4.9 Time Factor
11.4.10 Effectiveness
11.4 Format of Business Letters
11.5 Types of Business Letters
 
11.5.1 Letter of Enquiry
11.5.2 Letter of Quotation
11.5.3 Letter of Order
11.5.4 Letter of Advice
11.5.5 Letters of Trade Reference
11.5.6 Letters of Complaint
11.5.7 Circular Letters
11.5.8 Circular with a Tear-off Slip
11.5.9 Reply-paid Cards
11.5.10 Agency Letters
11.5.11 Letters to Banks and Insurance Companies
11.5.12 Letters of Introduction
11.6 Personnel Letters
  Summing Up
  Self-assessment
 
Chapter XII
Report Writing
12.1 Introduction
12.2 Defining Reports
12.3 Importance of Reports
 
12.3.1 Oral and Written Reports
12.4 Types of Reports
 
12.4.1 Periodic or Routine Reports
12.4.2 Special Reports
12.5 Characteristics of a Good Report
12.6 Before Writing a Report
12.7 The Body of a Report
  Summing Up
  Self-assessment
 
Chapter XIII
Memorandums
13.1 Defining Memorandum
13.2 Identifying a Memorandum
13.3 Viewing Memorandum Formality
13.4 Writing Memorandums
13.5 Warning Memo
  Summing Up
  Self-assessment
 
Chapter XIV
Technology and Corporate Communication
14.1 Introduction
14.2 Telex (Teleprinter Exchange)
14.3 Fax
14.4 The Computer
14.5 Teleconferencing
 
14.5.1 Audio Teleconferencing
14.5.2 Audio Graphics Teleconferencing
14.5.3 Video Teleconferencing
14.6 The Internet
 
14.6.1 Corporate Use of Internet
14.7 E-mail
14.8 Cellular Phone
14.9 Challenge of Communication in the Global Market
14.10 Developing the Right Attitude
14.11 Preparing Adequately
14.12 Becoming Flexible
  Summing Up
  Self-assessment
 
 
 
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