Chapter I
-
| Understanding Communication: the Definitions, the Process and the Elements |
| 1.1 |
Meaning of Communication |
| 1.2 |
Definitions of Communication |
| 1.3 |
Process of Communication |
| 1.4 |
Business Communication |
| |
Summing Up |
| |
Self-assessment |
|
|
| |
Chapter II
-
| Communicated Meanings and their Problems |
| 2.1 |
Introduction |
| 2.2 |
Conventions of Meaning |
| 2.3 |
Problems in Conventions of Meaning |
| |
| 2.3.1 |
Mis-communicated Instructions |
| 2.3.2 |
Denotations and Connotations |
|
| 2.4 |
Perception of Reality |
| 2.5 |
Problems in Perception of Reality |
| |
| 2.5.1 |
Abstracting |
| 2.5.2 |
Inferring |
|
| 2.6 |
Values, Attitudes, and Opinions |
| 2.7 |
Problems Regarding Values, Attitudes, Opinions |
| |
Summing Up |
| |
Self-assessment |
|
|
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Chapter III
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| Nature, Scope and Importance of Communication |
| 3.1 |
Introduction |
| 3.2 |
Nature of Communication |
| 3.3 |
Scope of Communication |
| 3.4 |
Purpose of Corporate Communication |
| 3.5 |
Principles for Effective Corporate Communication |
| 3.6 |
Importance of Communication |
| 3.7 |
Communication as “Lifeblood” of an Organisation |
| |
| 3.7.1 |
Internal Communication |
| 3.7.2 |
External Communication |
|
| 3.8 |
Benefits of Effective Communication |
| 3.9 |
Communication as a Valuable Job Requirement |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter IV
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| Non-verbal Communication |
| 4.1 |
Introduction |
| 4.2 |
Communicating with Appearance |
| 4.3 |
Communicating with Body Language |
| |
| 4.3.1 |
Facial Expressions |
| 4.3.2 |
Gestures, Postures, and Movements |
| 4.3.3 |
Smell and Touch |
| 4.3.4 |
Sound |
|
| 4.4 |
How Silence, Time, and Space Communicate |
| |
| 4.4.1 |
Silence |
| 4.4.2 |
Time |
| 4.4.3 |
Space |
|
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter V
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| Cross-cultural Communication |
| 5.1 |
Introduction |
| 5.2 |
Cross-cultural Communication |
| 5.3 |
Improving Cross-cultural Communication |
| |
| 5.3.1 |
Maintaining Similarity |
| 5.3.2 |
Emphasise Descriptions |
| 5.3.3 |
Empathy |
| 5.3.4 |
Working Hypothesis |
|
| 5.4 |
Communicating Internationally |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter VI
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| Barriers to Communication |
| 6.1 |
Introduction |
| 6.2 |
Wrong Choice of Medium |
| 6.3 |
Types of Barriers to Communication |
| 6.4 |
Physical or Mechanical Barriers |
| |
| 6.4.1 |
Defects in the medium |
| 6.4.2 |
Noise |
| 6.4.3 |
Time and Distance |
| 6.4.4 |
Defects in the Organisation's Communication System |
|
| 6.5 |
Semantic or Language Barriers |
| |
| 6.5.1 |
Different Comprehension of Reality |
|
| 6.6 |
Personal Socio-Psychological Barriers |
| 6.7 |
Socio-Psychological Barriers |
| |
| 6.7.1 |
Self-centred Attitudes of Interest |
| 6.7.2 |
Sense of Belonging to a Group |
| 6.7.3 |
Self image |
| 6.7.4 |
Selective Perception of Information Content |
| 6.7.5 |
Defensive Behaviour |
| 6.7.6 |
Filtering of Message |
| 6.7.7 |
Status Consciousness |
| 6.7.8 |
Resistance to Change |
| 6.7.9 |
Closed Mind |
| 6.7.10 |
Poor Communication Skills |
| 6.7.11 |
State of Health Conditions |
|
| 6.8 |
Cross-cultural Barriers |
| |
| 6.8.1 |
National Character |
| 6.8.2 |
Language |
| 6.8.3 |
Values and Norms of Behaviour |
| 6.8.4 |
Social Relationships |
| 6.8.5 |
Concept of Time |
| 6.8.6 |
Concept of Space |
| 6.8.7 |
Thought Processes |
| 6.8.8 |
Non -verbal Communication |
| 6.8.9 |
Para/language |
| 6.8.10 |
Perception |
|
| 6.9 |
Remedies |
| |
| 6.9.1 |
Follow-ups and Feedback |
| 6.9.2 |
Keeping the Channel in Good Working Condition |
| 6.9.3 |
Timing |
| 6.9.4 |
Attention to Language (Semantic and Language Barriers) |
| 6.9.5 |
Removal of Personal Barriers |
|
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter VII
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| The Seven C's of Effective Communication |
| 7.1 |
Introduction |
| 7.2 |
Completeness |
| |
| 7.2.1 |
Provide All the Necessary Information |
| 7.2.2 |
Answer All Questions Asked |
| 7.2.3 |
Give Something Extra, When Desirable |
|
| 7.3 |
Conciseness |
| |
| 7.3.1 |
Eliminate Wordy Expressions |
| 7.3.2 |
Include Only Relevant Material |
| 7.3.3 |
Avoid Unnecessary Repetitions |
|
| 7.4 |
Consideration |
| |
| 7.4.1 |
Focus on “You” Instead of “I” or “We” |
| 7.4.2 |
Show Audience Benefit or Interest in the Receiver |
| 7.4.3 |
Emphasise Positive, Pleasant Facts |
|
| 7.5 |
Concreteness |
| |
| 7.5.1 |
Use Specific Facts and figures |
| 7.5.2 |
Put Action in Your Verbs |
| 7.5.3 |
Choose Vivid, Image-Building Word |
| 7.5.4 |
Sensory Appeal |
|
| 7.6 |
Clarity |
| |
| 7.6.1 |
Comparisons |
| |
Choose Precise, Concrete and Familiar Words |
| |
Construct Effective Sentences and Paragraphs |
|
| 7.7 |
Courtesy |
| |
| 7.7.1 |
Be Sincerely Tactful, Thoughtful, and Appreciative |
| 7.7.2 |
Thoughtfulness and Appreciation |
| 7.7.3 |
Choose Non-discriminatory Expressions |
|
| 7.8 |
Correctness |
| |
| 7.8.1 |
Use the Right Level of Language |
| 7.8.2 |
Check Accuracy of Figures, Facts, and Words |
|
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter VIII
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| Communication as a Management Tool |
| 8.1 |
Introduction |
| 8.2 |
Communication as a Tool for Management |
| 8.3 |
Management Function as a Communication Process |
| |
| 8.3.1 |
Planning |
| 8.3.2 |
Organisation |
| 8.3.3 |
Control |
| 8.3.4 |
Direction |
| 8.3.5 |
Co-ordination |
|
| 8.4 |
Communication with Employees |
| |
| 8.4.1 |
Recruitment |
| 8.4.2 |
Orientation |
| 8.4.3 |
Operation |
| 8.4.4 |
Individual appraisal |
| 8.4.5 |
Personal Safety |
| 8.4.6 |
Discipline |
|
| 8.5 |
Management through Communication |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter IX
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| Presentation Skills (Public Speaking) |
| 9.1 |
Introduction |
| 9.2 |
Speaking to an Audience |
| 9.3 |
Preparing a Presentation |
| 9.4 |
Achieving Clarity and Impact |
| 9.5 |
Using Visuals |
| 9.6 |
Arranging the Room |
| 9.7 |
Tips and Techniques |
| 9.8 |
Presentation Planning Checklis |
| |
| 9.8.1 |
Presentation |
| 9.8.2 |
Delivery |
| 9.8.3 |
Appearance |
| 9.8.4 |
Visual Aids |
|
| 9.9 |
Understanding Presentation Aspects |
| |
| 9.9.1 |
Making Technical Talk Interesting |
| 9.9.2 |
Preparation |
| 9.9.3 |
Research |
| 9.9.4 |
Organising Your Material |
| 9.9.5 |
Delivering Your Presentation |
|
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter X
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| Running Effective Meetings |
| 10.1 |
Introduction |
| 10.2 |
The Importance of Preparation |
| 10.3 |
Running Effective Meetings |
| 10.4 |
Managing a Meeting |
| 10.5 |
Issuing Minutes |
| 10.6 |
Preparation of a Meeting |
| |
|
| 10.7 |
Conducting a Meeting |
| |
| 10.7.1 |
Code of Conduct |
| 10.7.2 |
Matching Method to Purpose |
| 10.7.3 |
Support |
|
| 10.8 |
Responding to Problems |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter XI
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| Business Letters |
| 11.1 |
Introduction |
| 11.2 |
Importance of Business Letters |
| 11.3 |
Qualities of Good Business Letters |
| |
| 11.3.1 |
Clarity |
| 11.3.2 |
Truthfulness |
| 11.3.3 |
Completeness |
| 11.4.4 |
Conciseness |
| 11.4.5 |
Courtesy |
| 11.4.6 |
Convincingness |
| 11.4.7 |
Cleanliness |
| 11.4.8 |
Coherence |
| 11.4.9 |
Time Factor |
| 11.4.10 |
Effectiveness |
|
| 11.4 |
Format of Business Letters |
| 11.5 |
Types of Business Letters |
| |
| 11.5.1 |
Letter of Enquiry |
| 11.5.2 |
Letter of Quotation |
| 11.5.3 |
Letter of Order |
| 11.5.4 |
Letter of Advice |
| 11.5.5 |
Letters of Trade Reference |
| 11.5.6 |
Letters of Complaint |
| 11.5.7 |
Circular Letters |
| 11.5.8 |
Circular with a Tear-off Slip |
| 11.5.9 |
Reply-paid Cards |
| 11.5.10 |
Agency Letters |
| 11.5.11 |
Letters to Banks and Insurance Companies |
| 11.5.12 |
Letters of Introduction |
|
| 11.6 |
Personnel Letters |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter XII
-
| Report Writing |
| 12.1 |
Introduction |
| 12.2 |
Defining Reports |
| 12.3 |
Importance of Reports |
| |
| 12.3.1 |
Oral and Written Reports |
|
| 12.4 |
Types of Reports |
| |
| 12.4.1 |
Periodic or Routine Reports |
| 12.4.2 |
Special Reports |
|
| 12.5 |
Characteristics of a Good Report |
| 12.6 |
Before Writing a Report |
| 12.7 |
The Body of a Report |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter XIII
-
| Memorandums |
| 13.1 |
Defining Memorandum |
| 13.2 |
Identifying a Memorandum |
| 13.3 |
Viewing Memorandum Formality |
| 13.4 |
Writing Memorandums |
| 13.5 |
Warning Memo |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
Chapter XIV
-
| Technology and Corporate Communication |
| 14.1 |
Introduction |
| 14.2 |
Telex (Teleprinter Exchange) |
| 14.3 |
Fax |
| 14.4 |
The Computer |
| 14.5 |
Teleconferencing |
| |
| 14.5.1 |
Audio Teleconferencing |
| 14.5.2 |
Audio Graphics Teleconferencing |
| 14.5.3 |
Video Teleconferencing |
|
| 14.6 |
The Internet |
| |
| 14.6.1 |
Corporate Use of Internet |
|
| 14.7 |
E-mail |
| 14.8 |
Cellular Phone |
| 14.9 |
Challenge of Communication in the Global Market |
| 14.10 |
Developing the Right Attitude |
| 14.11 |
Preparing Adequately |
| 14.12 |
Becoming Flexible |
| |
Summing Up |
| |
Self-assessment |
|
| |
|
| |