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Courses >> One Year PGD Courses >> Marketing Management (PGDMM)

Marketing Management (PGDMM)

Introduction
MITSDE PG Diploma Marketing Management (PGDMM) enriches the student's qualification by providing Assam Down Town University certificate as a part of Dual Certification.

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. 

Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the success and growth of any organisation.
 
Potential Careers
Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.
 
Structure
Semester 1
Sub Code Details
109 Marketing Management
102 Leadership & Organisational Behaviour
103 Corporate Communication
113 Management Information Systems
111 Entrepreneurship
Semester 2
Sub Code Details
108 International Marketing
152 Advertising & Sales Promotion
133 Product & Brand Management
136 Industrial Marketing
155 Financial Services Marketing
Note
Online examination will be conducted for above subjects.
Student will have to submit two assignments for each subject.
Online examinations carry 70% and assignments carry 30% weightage.
 
Eligibility
Duration Eligibility
1 Year
(2 Semester)
Any Graduate or Diploma holder
with three years of experience
 
Fees
Course Fees Indian Students
  In Case of Installments
Total Fees in Lumpsum by 
Demand Draft Payment
Fees Payable by D.D Payment along with Admission Form PDC to be accompanied with Admission form 
dated 1 Month from Registration Month
Rs. 21,000/‐ Rs. 10,500/‐ Rs. 10,500/‐
Course Fees for NRI & Foreign Students (Fees in $ US)
  In Case of Installments
Total Fees in Lumpsum by 
Demand Draft Payment
Fees Payable by D.D Payment along 
with Admission Form
PDC to be accompanied 
with Admission form dated 1 Month 
from Registration Month
$1,250 $625 $625
Note‐
All the fees payable through Demand Draft  or P.D.C as per the payment plan 
above in favour of  "Down Town Charity Trust", Payable at Pune.

In case of Installments all the PDC should be accompanied as per the payment plan 
along with the Admission form and required douments.

All PDC as per the payment plan should be drawn from Nationalized bank only.

All the above fees are inclusive of Prospectus Fees, Registration Fees, Course Fees, 
Assignment Fees and Examination Fees for First Attempt. In Case of Installments PDC mandatory.
 
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