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Courses >> Two Year PGD Course >>
PGD in Business Administration
Entrepreneurship
Chapter I
Basics of Entrepreneurship
1.1
Introduction
1.2
Evolution of Entrepreneurship
1.3
Entrepreneurship and Intrapreneurship
1.4
Entrepreneurial Culture
1.5
Comparison of Traditional Managers, Intrapreneurs and Entrepreneurs
1.6
Role of Entrepreneurship in India
Case Study
Summing Up
Self-assessment
Chapter II
Entrepreneurial Development Process
2.1
Introduction
2.2
The Entrepreneurial Environment
2.3
Entrepreneurial Decisions
2.4
Types of New Ventures
2.5
The Entrepreneurial Process
2.5.1
Entrepreneurial Process Models
2.6
Key Success Factors for Entrepreneurs
2.7
Entrepreneurial Skills Required for New Venture Creation
2.8
Characteristics of Successful Entrepreneurs
Case Study
Summing Up
Self-assessment
Chapter III
The Business Planning Process
3.1
Introduction
3.2
Eight Common Elements in a Business Plan
3.3
Defining a Business Idea
3.4
Identifying Problems and Opportunities
3.5
Environmental Analysis: Search and Scanning
3.6
Entrepreneurship Development Cycle
3.7
Business Incubators
Case Study
Summing Up
Self-assessment
Chapter IV
Fundamentals of Project Management
4.1
Introduction to Project Management
4.2
Entrepreneur as a Project Manager
4.3
Feasibility Study
4.4
Steps Involved in Setting up a Project
4.5
Management of Risk
4.6
Management of Cash
4.7
Management of Inventory
Summing Up
Self-assessment
Chapter V
The Marketing Function and Strategies
5.1
Introduction
5.2
Definition of Marketing
5.3
Marketing Concepts
5.4
The Marketing Mix
5.5
Market Research
5.6
Market Segmentation
5.7
Marketing Strategy
5.8
Marketing Plan
5.9
Marketing Budget
5.10
E-marketing
Case Study
Summing Up
Self-assessment
Chapter VI
Sources of Finance for Setting up an Enterprise
6.1
Introduction
6.2
Financial Decisions Before Starting a Business
6.3
Stages of Entrepreneurial Financing
6.4
Equipment Leasing or Equipment Financing
6.5
Inventory Financing
6.6
Factoring Accounts Receivables
6.7
Bank Finance through Commercial Banks and Financial Institutions
6.8
Schemes Offered by Various Banks and Financial Institutions
6.9
Venture Capital Funding (VCF)
Summing Up
Self-assessment
Chapter VII
The Human Resource Aspects
7.1
Introduction
7.2
Formation of the Entrepreneurial Team
7.3
The Recruitment Process
7.4
Training the Employees
7.5
Employee Motivation
Summing Up
Self-assessment
Chapter VIII
The Legal Procedure for Setting up an Enterprise
8.1
Introduction
8.2
Types of Business Ownership
8.3
Registration of SSI Units
8.4
Permissions and Clearances
8.5
Legal Acts Governing an Enterprise
Summing Up
Self-assessment
Chapter IX
Role of Government In Entrepreneurial Development
9.1
Introduction
9.2
Incentives
9.3
Various Incentives given by Government of India to Small Scale Entrepreneurs
9.4
Incentives given to Export Oriented Units
9.5
Incentive Schemes by Maharashtra State Government
9.6
Agencies Promoting Entrepreneurship in India
Case Study
Summing Up
Self-assessment
Chapter X
Women's Entrepreneurship
10.1
Introduction
10.2
Definition of a Woman Entrepreneur
10.3
Factors Supporting Women's Entrepreneurship
10.4
Characteristics of Women's Entrepreneurship
10.5
Barriers to Women's Entrepreneurship
10.6
Government’s Role in Promoting Women's Enterprises
10.7
NGOs Supporting Women Entrepreneurs
10.8
Leading Indian Women Entrepreneurs
Case Study
Summing Up
Self-assessment
Chapter XI
Problems in Small Scale Enterprises
11.1
Introduction
11.2
Problems in Entrepreneurial Ventures
11.3
Roadblocks in Corporate Entrepreneurship/ Intrapreneurship
11.4
Problems Faced by Indian Women Entrepreneurs
11.5
The Four Entrepreneurial Pitfalls
11.6
Roadmap to Entrepreneurial Success
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